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In the press

Stories worth sharing.

Stories worth sharing.

Explore articles, interviews and broadcasts featuring She Matters and our work.

Since then, our work has evolved, but our belief remains the same: talent deserves to be recognised, opportunities should be accessible and every woman should have the chance to build a future on her own terms.

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Online article

18 May 2026

Vrouwen in Flex: Christina Moreno van She Matters

An interview with our founder, Christina Moreno, exploring the barriers women face in accessing employment, the importance of recognising overlooked talent and how She Matters works with employers to create more inclusive opportunities.

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Print feature

December 2023

“Volgens de statistieken zou ik nog steeds van een uitkering moeten leven.”

In this personal interview with Eva, our founder Christina Moreno reflects on her journey into human rights law, the experiences that led her to establish She Matters, and why access to meaningful employment can transform lives across generations.

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TV or video

October 2020

ARTE · 2020

She Matters’ work featured in ARTE coverage that premiered in October 2020.

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TV or video

11 October 2020

Job coaching for refugee women in the Netherlands

A short television report broadcast on ARD's Europamagazin, following Lula and Malaak through She Matters' Lotus Flower Programme and highlighting their experiences as refugee women working towards employment in the Netherlands.

Christina Moreno at a She Matters event

Our journey

From one mission to a broader purpose.

We started in 2017, supporting women with refugee and migration backgrounds to find meaningful work in the Netherlands.

We saw that getting a job was only the beginning. Being valued, having a voice and room to grow mattered too.

Today, we work with women and organisations to make those opportunities possible. Our Foundation remains dedicated to women with refugee and migration backgrounds.

Our approach has evolved. Our purpose hasn't: because every woman matters.

She Matters today

Two organisations. One shared mission.

She Matters B.V. and She Matters Foundation work in different ways towards the same goal: fairer opportunities for women.

She Matters B.V.

We help women find opportunities and grow in their careers, and work with organisations to make hiring and workplaces fairer.

Explore our services →

She Matters Foundation

We work alongside women with refugee and migration backgrounds in the Netherlands, building on their skills and connecting them with networks and opportunities for work.

Discover our Foundation →

What we believe

What guides us.

Five principles we put into practice every day.

Humanity first

We see people beyond labels and circumstances. Dignity, respect and listening come first.

Future focused

We look beyond immediate challenges and make choices that open possibilities for tomorrow.

Empowering what exists

Potential already exists. We work to remove the barriers that prevent it from being recognised.

Solutions over sympathy

Compassion is a starting point, not a solution. We turn understanding into practical action.

Stronger together

Progress takes different perspectives, shared responsibility and people working together.

Our founder

Meet Christina Moreno.

Christina founded She Matters in 2017, bringing her background in international human rights law and social entrepreneurship to a clear belief: women deserve to be recognised for what they bring.

Founder of She Matters

Today, she works with organisations to make hiring and workplaces fairer, drawing on her experience supporting women to find work and grow in their careers.

Christina Moreno, founder of She Matters

Let's connect

Let’s make a difference together.

Looking to create fairer workplaces, explore a partnership or support our work? We’d love to hear from you.

Opening doors to fairer workplaces

She Matters began in 2017 with a belief that refugee and migrant women should have the chance to use their skills and build meaningful careers.

That belief still guides our work. Today, we help organisations improve hiring, retention and women's progression through advisory, workshops and speaking.

We bring together women's experiences and employers' perspectives to explore barriers and find practical ways forward.

Our aim is simple: workplaces where women can contribute, belong and grow.

Creating change

She Matters Foundation

She Matters Foundation is our nonprofit arm, with a focus on access to meaningful work for refugee and migrant women in the Netherlands.

Its work has included mentorship, skills development and community programmes, helping women build confidence, connections and opportunities.

To learn about current support and opportunities to get involved, explore our Foundation page or get in touch. We'd be happy to hear from you.

Founder and leadership

Meet Christina Moreno

Christina founded She Matters in 2017 after seeing the barriers refugee and migrant women faced in finding meaningful work.

Her background in law, human rights and social entrepreneurship shapes her approach: listen to people's experiences, recognise their strengths and work together on practical change.

Today, she works with organisations through advisory, workshops and speaking, with particular expertise in refugee and migrant women and women in tech.

Looking for your next keynote speaker?
The team behind the work

Our team

Our work brings together experience in recruitment, advisory, design and community engagement, with a shared belief in fairer opportunities for women.

We value listening, collaboration and care, both in the support we offer and in the relationships we build.

Media enquiries

For interviews, stories or media enquiries, we'd love to hear from you at press@shematters.nl