
Employer advisory
Understand what’s holding women back in your organisation and identify opportunities to improve hiring, retention and career progression. Together, we’ll explore the challenges and develop practical next steps.
Talent is everywhere. Opportunity isn’t always.
At She Matters, we work with organisations to recognise overlooked talent, remove barriers and create workplaces where women can thrive.
Through advisory, workshops and speaking, we help make inclusion part of everyday working life.

How we can help
Creating a workplace where women can thrive takes more than good intentions. We help organisations turn their commitment into practical action through advice, learning and meaningful conversations.

Understand what’s holding women back in your organisation and identify opportunities to improve hiring, retention and career progression. Together, we’ll explore the challenges and develop practical next steps.

Give your managers and teams the knowledge and confidence to create more inclusive workplaces. Our tailored sessions turn awareness into practical skills and everyday action.

Bring fresh perspectives to your next event, classroom or conversation. Christina Moreno draws on her experience in human rights, employment and social entrepreneurship to inspire reflection and meaningful dialogue.

Looking for talented women to strengthen your team? We can explore focused recruitment opportunities that connect employers with skilled professionals whose experience deserves to be recognised.

Our why
We believe every woman deserves the chance to be recognised for her skills, experience and potential.
She Matters was founded in 2017 to challenge the barriers preventing refugee and migrant women from accessing meaningful employment in the Netherlands. Through our work with women and employers, we came to understand something important: opening the door to employment is only the beginning.
What happens next matters just as much.
Today, we bring that experience into our work with organisations, advancing gender equity beyond recruitment by helping create workplaces where women feel valued, supported and able to progress.
Because recognising talent is one thing. Creating the conditions for it to thrive is another.
“When systems are designed fairly, talent doesn’t just emerge, it stays, grows, and leads.”
Christina Moreno, Founder & CEO, She Matters
Why it matters
When women’s skills and perspectives are recognised, organisations have more opportunities to build stronger, more capable teams.
But attracting talent is only part of the picture. The way people are welcomed, supported and given opportunities to progress shapes whether they can contribute and grow.
That’s why we look beyond hiring. We help organisations examine the everyday practices that influence women’s experiences at work, from recruitment and leadership to belonging and career development.
Our experience
Our work has brought us together with women, employers and partners across different industries and professional backgrounds.
From career development and recruitment to conversations about workplace inclusion, these experiences have shaped how we understand the opportunities and challenges women encounter throughout their working lives.
Today, we bring those insights into our work with organisations, connecting lived experience with practical approaches to hiring, retention and progression.
Through The Gift, a small pilot involving Lotus Flower Programme alumni, we explored women’s experiences after entering employment.
Interviews and workshops brought attention to the importance of workplace communication, feedback, belonging and confidence.
The experience reinforced a central belief behind our work today: supporting women doesn’t end when they get the job.


For women
Your skills, ambitions and experiences deserve to be recognised.
Whether you’re exploring new career opportunities, returning to work or finding your next step in the Netherlands, She Matters is here to help you explore what’s possible.
Through our recruitment activities and Foundation programmes, we work to create opportunities for women to connect, develop and progress.
Our Foundation
Every woman brings skills, experience and potential. Yet access to meaningful employment isn’t always equal.
Through She Matters Foundation, we work to expand opportunities for refugee and migrant women in the Netherlands, building on our experience in career readiness, mentoring and professional connections.
Together with partners and supporters, we aim to create pathways that help women build meaningful working lives.

Whether you’re looking to strengthen your workplace, explore a partnership or support our mission, we’d love to hear from you.

Talent is everywhere. Opportunity isn’t always.
At She Matters, we work with organisations to recognise overlooked talent, remove barriers and create workplaces where women can thrive.
Build more inclusive workplaces where everyone belongs.
Explore opportunities, build connections and take your next step.
Help expand opportunities for women with refugee or migration backgrounds.
Learn from experience and insights that inspire action.

Our purpose
We believe every woman deserves the chance to be recognised for her skills, experience and potential.
Today, we bring that experience into our work with organisations, helping them look beyond recruitment to create workplaces where women feel valued, supported and able to progress.
Because recognising talent is one thing. Creating the conditions for it to thrive is another.
Our storyOur impact
People
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Organisations
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Partners
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Workplaces
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What we do
We work across four key areas, each connected by a commitment to inclusion, opportunity and meaningful change.
Explore all our work
Workplace inclusion advisory, training and support to help your organisation thrive.
Find out more

Expanding access to professional networks, learning and meaningful employment for women with refugee or migration backgrounds.
Learn about the Foundation
Speaking engagements, thought leadership and strategic advisory.
View speaking and advisory
When systems are designed fairly, talent doesn’t just emerge, it stays, grows, and leads.
Christina Moreno
Founder, She Matters
Be part of what comes next
Whether you’re looking to strengthen your workplace, explore a partnership or support our mission, we’d love to hear from you.
Get in touch
Rethinking workplaces.
Women bring skills, experience and ambition. We work to make sure these are recognised.
We help organisations build more inclusive workplaces and support women as they prepare for work, return or take their next career step.
A more equal future is possible.
How She Matters works
She Matters B.V. and She Matters Foundation work in different ways towards the same goal: fairer opportunities for women.
Inclusive workplaces
We help organisations recognise talent, make hiring fairer and create workplaces where women can contribute and grow.
Explore our services →Brighter futures
Our Foundation works alongside women with refugee and migration backgrounds in the Netherlands, building on their skills, growing professional networks and exploring opportunities for work.
Discover our work →Beauty with a bigger purpose. Discover She Matters Beauty

Our why
She Matters began in 2017, supporting women with refugee and migration backgrounds to find meaningful work in the Netherlands.
We saw the skills and experience women brought, and the barriers that stood in their way. Creating opportunities meant working with employers too.
That led us to establish She Matters B.V., helping organisations make hiring fairer and build workplaces where women can thrive.
Our story →Why it matters
When people feel valued and can contribute, they bring their ideas, experience and different perspectives to the team.
Fairer opportunities give women room to grow and organisations more reasons for talented people to join and stay.

How we can help
We work with you to make hiring fairer, support the women in your teams and turn ideas about inclusion into everyday practice.

EMPLOYER ADVISORY
Find what’s getting in the way of fairer hiring, retention and progression, and work out what to change.
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WORKSHOPS & TRAINING
Give your team practical tools to recognise bias and make more inclusive decisions every day.
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SPEAKING & GUEST TEACHING
Open up conversations about women, work and belonging, with honest insights and fresh perspectives.
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SELECTIVE RECRUITMENT
Connect with skilled women who bring the experience, strengths and perspectives your team needs.
Learn moreOur collaborations





She Matters in the press
Latest from She Matters

She Matters joined The Female Hub for Winter Glow, bringing women together for an evening of connection, conversation and community.
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On International Women's Day, we reflected on the importance of inclusion, shared experiences and creating opportunities for women to thrive.
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