Our mission

She Matters is a social enterprise recruitment agency with a mission to empower refugee and migrant women to build their social and economic capital, boost their self-confidence and become leaders in their homes, businesses and communities.

Our vision

We envision a world where all refugee and migrant women and girls:

  • are empowered to fully participate in economic life across all sectors;
  • have equal access to education and political participation;
  • are free from violence;
  • have the support and services they need to thrive in daily life;
  • inform and drive their own solutions and development.

Why She Matters

Women and girls make up about half of any refugee, internally displaced or stateless population worldwide, according to UNHCR.

All refugees and migrants are vulnerable and deserve to be safe. However, women are twice as vulnerable to violence and exploitation simply because of their gender. On their journey to safety, they experience physical abuse, harassment, sexual and financial exploitation from smugglers, police and other refugees – even on European soil. Many have had to navigate an unfamiliar and often unnerving new environment after becoming the unexpected head of household.

Despite these experiences, these courageous and resilient women go on to contribute to their host countries in important ways, bringing new energy, innovation and cultural diversity. As migrants, they fill gaps in employment, lifting economies and keeping them vibrant and productive. As refugees, they provide for their families, securing education for their children, health care for their family members, and finding new ways to earn or increase their income.

If given adequate support, the new roles that women take on can represent an opportunity for transformative change towards gender equality and women’s empowerment.

Latest news


Lotus Flower Programme: Galforce Session

‘Having a tribe around you, whom you surround yourself with, who can pick you up when you’re down. (…) That, for me, has been key.’ – Christina Moreno, our founder & CEO.

Amsterdam Women in Tech Regatta

Want to know more about how we empower female newcomers to enter the labour market? Thinking of a career in tech? Mark your calendars for the Amsterdam Women in Tech Regatta week!


Exciting news: We launched the Lotus Flower & Galforce programme!

A tremendous thank you to Eva Heffernan, Country Leader Netherlands and Vice-President Commerce Cloud Benelux; Nancy Refki, Employee Engagement Manager, EMEA South & Benelux; Jessey de Graaf, Solution Engineer, Marketing Cloud; and the Salesforce.Org & Salesforce.com family for joining us on our journey!

Christina MorenoHome