Product Marketing Manager Fragrance

Our client is searching for an ambitious Product Marketing Manager to spearhead growth within the Home Ambiance sector, particularly in the fragranced candles and reed diffusers segment.

The role

As the Product Marketing Manager Fragrance, you are heading the company’s fragrance category team that’s playing a very important role in the success of the company brand across Europe. Fragranced candles and reed diffusers are together the biggest segment in the Home Ambiance market and have plenty of growth potential.

In this role you’ll combine the overall business responsibility for the product category with in-depth expertise of the fragrance market dynamics (consumers, customers, competition). You are externally focused: you collect market insights (consumers, shoppers and customers), understand the company’s internal financials and capabilities and combine this into winning marketing & sales plans that create value for consumers and customers. 

One of the most important responsibilities of the role is to ensure the perfect product portfolio. This includes optimising the current product portfolio, development of new innovations and successful market introductions of the innovations.

You are working closely with many stakeholders like innovation, PMO, Business Units (sales & brand activation), finance, traffic management and demand & supply planning.

Key responsibilities

• Translate the company goals and brand choices into a multi-year fragrance category plan.
• Define the product portfolio strategy (short, mid, long term).
• Understand and optimise the financial performance of the fragrance category with a main focus on cost prices (value engineering), consumer pricing and product mix.
• Initiate new product developments in close collaboration with the innovation team, our studio, fragrance specialist to make sure projects are delivered in time and in full.
• Be the fragranced category expert towards Business Units (sales / brand activation / shopper marketing) and to customers.
• Identify market trends and where needed initiate specific market research.
• Lead, coach and develop team member(s) embracing the company’s values.

Requirements

You have a bachelor’s degree or comparable and at least 8-10 years’ experience in a relevant position in product management, trade marketing or category management, preferably within FMCG. You are analytical, are result driven and have a commercial drive.

You have excellent communication and collaboration skills, experience in leading without power as well as good organisational and time management skills.

The offer

A challenging role at the heart of an international organisation with growth potential, development opportunities and good working conditions. You will be working for a strongly developing family company selling its products and brands across various markets in Europe and beyond.

Does this sound like the role for you? Apply directly or contact us at jobs@shematters.nl for more information!‍

Please note: Candidates must be based in and eligible to work in the Netherlands. Beware of scams; we never request payment or financial info during the hiring process.